RECOMMENDED ACTIONS
• Highlight the ways in which tourism is a catalyst for community vitality in your community. Many Americans and Canadians understand the role of tourism in creating places where people want to visit, live, work and invest. Reinforce this message to strengthen the value of tourism in your community. • Communicate destination stewardship efforts. While we are seeing positive growth in perceptions that governments are doing a good job balancing resident quality of life and visitor satisfaction, a third of residents are still neutral. This is an opportunity to educate those who have not yet formed a strong opinion on this topic. • Elevate the role of destination and industry professionals in your community. By participating in initiatives like Destination Professionals Days and sharing career stories, we can reframe how people view our industry and the work that we do. If you are interested in learning more about Resident Sentiment research, Longwoods International has a Partner Program available exclusively to members of Destinations International. You can find out more by emailing info@longwoods-intl.com or visiting https://longwoods-intl.com/our-services/ resident-sentiment-research/.
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12 | DESTINATION REPUTATION & SENTIMENT STUDY
DESTINATIONS INTERNATIONAL | 13
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