FOREWARD
Purpose and Research Approach Since 2018, Longwoods International has partnered with Destinations International to conduct Resident Sentiment research. The purpose of this long-standing research is to understand residents’ sentiments towards tourism and its impacts in the United States and Canada. In addition, the research study measures residents’ perceptions of tourism employment, destination stewardship efforts and our industry’s contributions to community vitality. The United States Resident Sentiment study was fielded in July 2025 and included a representative sample of 4,000 Americans. The Canada Resident Sentiment study was fielded in August 2025 and included a representative sample of 1,000 Canadians.
The Resident Sentiment research was made possible by support from the Destinations International Foundation.
>>
VIEW THE FULL SUITE OF RESIDENT SENTIMENT RESEARCH
2 | DESTINATION REPUTATION & SENTIMENT STUDY
DESTINATIONS INTERNATIONAL | 3
Powered by FlippingBook