Destinations International’s content themes identify the most important issues facing destination organizations today. Updated every two years, these five themes guide all of our work, from events and research to advocacy, professional development and product development. Destinations International Content Themes WHAT THEY ARE: Each theme represents a high-impact focus area that destination organizations must address to stay relevant and resilient.These themes are grounded in findings from the DI 2025 DestinationNEXT Futures Study and informed by the responses to our annual DI Member Survey. In alignment with the DNEXT Futures Study, DI determines these themes every two years to ensure they reflect the most pressing issues facing destination organizations today.
WHY THEY MATTER: These themes help our members:
Prioritize what matters most Navigate rapid change and disruption Make smarter decisions backed by research and peer insight Access targeted tools, training and support
HOW THEY’RE USED: We use these themes to shape everything we create and curate, including blog posts, webinars, playbooks, case studies, virtual learnings and event content. Members use them to find relevant resources, align internal strategies and share their own successes with peers.
No matter your size, budget or location, these themes provide a shared framework for growth, and a clear way to engage with the global DI community.
2026–2027 CONTENT THEMES
ADVOCACY AND INFLUENCE
RESILIENCE AND READINESS
INNOVATION AND STORYTELLING
PLACEMAKING AND COMMUNITY ALIGNMENT
ORGANIZATIONAL EXCELLENCE
2026-2027 CONTENT THEMES
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