INNOVATION AND STORYTELLING
Goal: Help destination organization professionals advance the use of technology, data, marketing and authentic storytelling to connect locally and globally.
Approach: Support members in navigating technological disruption through future-focused learning, inclusive storytelling and frameworks that help define and communicate purpose in an AI-driven world. Guiding Questions: 1. How can destination organizations use AI and emerging technologies responsibly and effectively? 2. What role does storytelling play in building trust and destination authenticity? 3. How can data improve personalization and engagement? 4. What new platforms or approaches are shaping destination marketing and communication? 5. How can audience insights and market research expand reach and relevance?
Goal: Foster destination partnerships, placemaking and stewardship to align visitor experiences with resident priorities. PLACEMAKING AND COMMUNITY ALIGNMENT
Approach: Equip members with strategies to shape public spaces, support infrastructure development and partner across sectors to enhance quality of place and community connection.
Guiding Questions: 1. How can destinations balance visitor needs with resident well-being?
2. What strategies help destination organizations measure and respond to resident sentiment? 3. How are destinations using placemaking to improve local experiences and visitor appeal? 4. What models support collaboration with local planning bodies, cultural institutions and local businesses? 5. How can events and conventions contribute to placemaking and long-term community value?
2026-2027 CONTENT THEMES
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