Crisis Response Protocols (cont.)
Action
Time Line
Description
Owner
Completed
Prepare a brief initial statement acknowledging the crisis and expressing concern or commitment to resolving the situation.
Draft Holding Statement
Within 60 to 90 minutes
Deploy Statement
Release the approved holding statement through appropriate channels.
Within 1-2 hours
Inform key stakeholders (e.g., local officials, tourism partners, staff) about the crisis and the initial response actions. Provide them with the holding statement and any additional talking points or instructions. Continuously monitor the situation, media coverage and public sentiment. Evaluate the effectiveness of the initial response and adjust strategies as needed.
Inform & Coordinate with Stakeholders
Within 1-2 hours
Monitor & Evaluate
Within 1-2 hours
Destinations International CRISIS COMMUNICATIONS HANDBOOK
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