Crisis Communications Worksheet
Audience Key Messages [Top 2–3 points tailored to this group]
Tactics/Channels [e.g., Email, Town Hall, Slack, Intranet]
Timing [e.g., Immediate / 24 hrs]
Responsible Party [e.g. Communications lead, PR lead, HR lead]
Status [Top 2–3 points
tailored to this group]
[e.g., Employees]
Not Started In Progress Sent Confirmed Not Started In Progress Sent Confirmed Not Started In Progress Sent Confirmed Not Started In Progress Sent Confirmed Not Started In Progress Sent Confirmed Not Started In Progress Sent Confirmed
[e.g., Media]
[e.g., Local Government]
[e.g., Board of Directors]
[e.g., Partners/ Shareholders]
[e.g., Public Visitors]
SUPPORTING NOTES • Key Messages: Limit to 2–3 clear, factual, consistent points per audience.
• Tactics: Choose channels based on trust, urgency and effectiveness for each audience. • Responsible Party: One owner per audience, responsible for execution and follow-up. • Status Tracking: Use checkboxes or color highlights to monitor progress.
Destinations International CRISIS COMMUNICATIONS HANDBOOK
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