The Freedom Convoy
gradually reintroduced, with campaigns highlighting Ottawa’s resilience, vibrant culture, and ongoing commitment to welcoming all visitors. Building on the momentum of its newly established social media moderation policy, Ottawa Tourism also refined its digital engagement approach to foster positive and constructive interactions moving forward. In parallel, the organization undertook a comprehensive review of its crisis communication protocols and reinforced support systems for staff, ensuring both preparedness for future challenges and the continued well-being of its team.
FINAL THOUGHTS
Although the situation presented unforeseen challenges due to its polarizing nature and longevity, Ottawa Tourism’s established plans and protocols for politically motivated crisis events, implemented by an experienced team with clearly defined roles, allowed the team to remain collected and organized in mitigating negative repercussions during and after the crisis.
Destinations International CRISIS COMMUNICATIONS HANDBOOK
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