Jasper Wildfire Complex
Tourism Jasper’s experience highlights that crisis management for DMOs is not only about reputation recovery, it’s about community stewardship. In the face of profound loss, Jasper’s people, partners, and mountains stood tall and continue to stand tall as symbols of endurance, unity and hope.
For more information contact: Tyler Riopel, CEO, Tourism Jasper
Destinations International CRISIS COMMUNICATIONS HANDBOOK
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