Negative Media Negative media coverage was often referenced as a signal that prompted travelers to seek additional context. Travelers described looking for current, practical information to help interpret what they were seeing or hearing rather than relying solely on headlines.
How does negative media impact your travel planning and perceptions of a destination? What information might improve these perceptions?
Homelessness Homelessness
Geopolitical Conflict Geopolitical conflict tended to be discussed as an issue that required resolution before reconsideration. Travelers often framed their willingness to visit as dependent on broader conditions improving rather than destination specific messaging. surfaced in discussions about urban destinations. Many travelers described it as an issue they expect cities to manage and did not always view it as a deterrent, particularly when the destination brand felt strong and familiar. primarily How does homelessness impact your travel planning and perceptions of a destination? What information might improve these perceptions?
How does geopolitical conflict impact your travel planning and perceptions of a destination? What information might improve these perceptions?
8 | DESTINATION REPUTATION & SENTIMENT STUDY
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