Drug Activity Drug activity appeared in conversations as both a concern and an assumed urban reality. Travelers described evaluating this issue based on perceived visibility and impact on their personal experience rather than its mere existence.
How does drug activity impact your travel planning and perceptions of a destination? What information might improve these perceptions?
Crime and Safety Crime and safety featured prominently in traveler reasoning, particularly when combined with external signals such as government travel advisories. Travelers described using these signals as cues for assessing risk and comfort.
How do crime and safety impact your travel planning and perception of a destination? What information might improve these perceptions?
Canada Specific Insight Canadian travelers described a distinct dynamic when discussing travel to the United States. Many expressed hesitation tied to national pride, political tensions or discomfort with the broader climate, even when they did not feel personally unsafe. Conversations suggested that value, incentives and clear practical information could play a role in encouraging reconsideration, though political concerns were often described as outside the influence of tourism messaging. What are your reactions to Canada-focused advertising?
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