DESTINATION PROMOTION: A CATALYST FOR COMMUNITY VITALITY* New research that demonstrates how investment in destination promotion drives economic growth, improves quality of life and strengthens a community’s identity. A strong destination brand not only benefits tourism but also attracts talent, supports public services and fuels overall economic development.
UPDATED RESIDENT SENTIMENT BRIEFS * In partnership with Longwoods International, this research examines public perceptions of tourism, including its economic benefits, environmental impact, and effects on quality of life. Understanding both positive and negative perspectives helps destination organizations engage with local communities and build stronger support for tourism initiatives.
INDUSTRY BRIEF
A CATALYST FOR COMMUNITY VITALITY: Defining the 21 st Century Destination Organization
Defining the 21 st Century Destination Organization | 1
CATALYST FOR COMMUNITY VITALITY INDUSTRY BRIEF* This industry brief defines a 21st-century destination organization. A common definition allows for standardization across different regions, cultures or sectors. This is essential in a global industry such as travel and tourism, where a standardized definition helps to coordinate efforts and policies across borders, languages and time zones.
DESTINATION NEXT FUTURES STUDY* The 2023 bi-annual DI DNEXT Futures Study is the largest and most extensive survey of destination organizations around the world that unveils the top 50 strategies and 50 industry trends your organization needs to know.
2025 – 2026 MEMBERSHIP DESTINATION GUIDE 15
Powered by FlippingBook