2025 Annual Report: Foundation

FOUNDATION OVERVIEW

ABOUT THE FOUNDATION The Destinations International Foundation is a nonprofit organization dedicated to empowering destinations globally through innovation and resource development. It drives the future of the industry by creating new ideas, tools and resources that elevate and transform destination marketing and management efforts. As the industry’s think tank and research and development hub, the foundation champions forward-thinking programs, next-generation professional development and global partnerships. By fostering innovation, the foundation ensures destinations remain leaders in global trends and opportunities. Each dollar invested supports impactful initiatives and long- term growth, advancing the professionalism, credibility and influence of our industry. With a focus on innovation and transformation, the foundation helps secure a stronger, more resilient future for destinations worldwide.

THE FOUNDATION: MAKING A DIFFERENCE FOR OUR FUTURE BY INNOVATING NEW IDEAS AND SOLUTIONS AND INCUBATING NEW TOOLS AND PROGRAMS FOR DESTINATION ORGANIZATIONS AROUND THE WORLD.

INNOVATE & INCUBATE Industry Sector Advocacy & Research

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We create new knowledge and raise the voice of the industry

We are driving collaborative solutions to the world’s most pressing challenges

Professional Development & Talent Attraction

Global Engagement & Sustainable Destinations

ASSOCIATION VS. FOUNDATION The Destinations International Association and the Destinations International Foundation are two distinct organizations that work in tandem to advance the destination industry. The association serves as the forward-facing resource for the day-to-day needs of destination organizations and business members, leveraging its legacy as the collective voice of the industry. It focuses on addressing the immediate challenges and opportunities faced by its members while representing the collective history of our field. The foundation supports the association’s strategic goals by concentrating on future-forward initiatives, research and development. By prioritizing innovation and incubation, the foundation aligns its efforts to empower destination organizations through forward-looking programs and resources. The Destinations International team provides operational management for the foundation, ensuring that its fundraising efforts and programs are seamlessly integrated with the association’s mission. Together, they drive meaningful change, addressing both immediate needs and long-term priorities to secure the growth and sustainability of the destination management industry.

We foster a passion for learning and develop tomorrow’s leaders

We forge stronger communities where every individual thrives

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Social Impact & Welcoming Environment

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