Jackson, Mississipi, USA
LETTER FROM BOARD CHAIRS
In 2025, the Destinations International Foundation continued its commitment to strengthening destination organizations worldwide through strategic investment, advocacy, research and professional development. By supporting high-impact initiatives, expanding access to education and fostering collaboration across markets and regions, the foundation further advanced the resilience and long- term vitality of our industry. This year marked another significant milestone as the foundation once again met – and exceeded – its annual investment goals. Equally important, we continued to broaden and deepen our community of investors, reinforcing a shared understanding that investing in the foundation is investing in the future of destination organizations and the people who lead them. Our work remains grounded in the foundation’s four priorities: Advocacy & Research; Professional Development & Talent Attraction; Social Impact & Welcoming Environments; and Global Engagement & Sustainable Destinations. In 2025, the foundation funded initiatives across all four areas, supporting research, scholarships, workforce development, destination stewardship and global accessibility efforts that directly benefit destination professionals and the communities they serve. Continued emphasis on research and insights ensured members had access to timely, relevant tools to navigate an evolving landscape. Through studies, reports and data-driven resources, the foundation helped destination organizations better understand their impact, strengthen community engagement and make informed, forward-looking decisions.
We also strengthened the visibility of the foundation’s work by further integrating a “foundation lens” across Destinations International communications, ensuring our collective impact and the generosity behind it was clearly shared with members and partners. Thank you for your continued confidence, generosity and support. Together, we are building something that truly matters for our industry and the communities it serves.
MARTHA J. SHERIDAN President & CEO Meet Boston
AMIR EYLON President & CEO Longwoods International
Continued emphasis on research and insights ensured members had access to timely, relevant tools to navigate an evolving landscape. Through studies, reports and data-driven resources, the foundation helped destination organizations better understand their impact, strengthen community engagement and make informed, forward-looking decisions.” “
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