CORE PILLARS
2025 SIGNIFICANT ISSUES IMPACTING THE INDUSTRY The significant issues listed below represent major industry and global matters our members faced in 2025 and what shaped much of Destinations International’s focus, research and event content. As our reach continues to broaden globally, we have aligned these significant issues with one or more of the United Nations Sustainable Development Goals (SDGs) as listed below. Destinations International continues to align its content focus with the needs and challenges facing our members globally. This alignment is guided by member feedback and prioritized to address significant developments and issues relevant to the industry.
COMMUNITY
Destinations International fosters a strong, global community of travel and tourism professionals and promotes the exchange of knowledge and best practices. We enable our nearly 1,000 member organizations and business partners from around the world to connect, share insights and network, all aimed at helping their individual communities thrive.
ADVOCACY & RESEARCH
SUCCESS MEASUREMENTS FOR DESTINATION ORGANIZATIONS • SDG 3: Good health and well-being
Destinations International is the collective voice of destination organizations, supporting destinations on issues big and small. We strive to be champions for our members and recognize the importance of keeping them abreast of marketplace challenges and opportunities. We educate, equip and empower our members to advocate on behalf of their destination organizations and communities. We use our collective voice to elevate and advance the mission, goals and efforts of organizations. We are constantly expanding industry knowledge, introducing new ideas and developing forward-focused research and relevant data.
• SDG 9: Industry, innovation and infrastructure • SDG 11: Sustainable cities and communities
EVOLUTION OF TECHNOLOGY AND DIGITAL MARKETING • SDG 9: Industry, innovation and infrastructure
COMMUNITY ALIGNMENT AND ENGAGEMENT - INCLUDING RESIDENT SENTIMENT • SDG 8: Decent work and economic growth • SDG 9: Industry, innovation and infrastructure • SDG 10: Reduced inequalities • SDG 11: Sustainable cities and communities • SDG 17: Partnerships for the goals
PROFESSIONAL DEVELOPMENT
We offer a suite of products built on best practices, insights and research. We work to raise the effectiveness of destination organizations; increase relevancy among the destination’s community; elevate the level of professionalism through certification and accreditation; and provide actionable best practices and strategies for the sustainable success of destinations.
DESTINATION DEVELOPMENT • SDG 4: Quality education
• SDG 8: Decent work and economic growth • SDG 9: Industry, innovation and infrastructure • SDG 11: Sustainable cities and communities • SDG 17: Partnerships for the goals
DESTINATION TOOLS
We are the definitive resource for professional development within the destination marketing and management industry. We offer ongoing educational opportunities both in-person and online and are committed to providing professional development and lifelong learning for our members.
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