TABLE OF CONTENTS
Letter from the President & CEO.............................................2
Partnerships.................................................................................. 22
Letter from the Board Chairs....................................................4
Marketing & Communications...............................................28
Board of Directors..........................................................................6
Social Impact................................................................................32
Who We Are.....................................................................................7
Professional Development.......................................................38
Core Pillars........................................................................................8
Advocacy & Research................................................................40
2025 Significant Issues Impacting the Industry.................9
Destination Tools........................................................................44
2025 Strategic Goals..................................................................12
2025 Meetings & Events..........................................................50
2025 Financial Performance...................................................14
Noteworthy Projects..................................................................52
Membership................................................................................... 16
Foundation Overview................................................................54
Community....................................................................................18
2025 Honors & Awards.............................................................56
2025 Committees & Task Force Chairs...............................20
Staff................................................................................................. 58
Cover Image: Chicago, Illinois - USA Back Cover Image: Alexandria, Virginia - USA Pictured Here: Jackson, Mississippi - USA
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