2025 Annual Report: Association

PARTNERSHIP

Austin, Texas - USA

PARTNERSHIP MILESTONES

BY THE NUMBERS 199

STRENGTHENED PARTNER COLLATERAL AND MESSAGING TO IMPROVE CLARITY, ALIGNMENT AND VALUE COMMUNICATION ACROSS ALL TOUCHPOINTS.

STANDARDIZED PARTNER ONBOARDING, ENGAGEMENT AND RENEWAL PROCESSES TO SUPPORT SCALABLE GROWTH AND STRENGTHEN THE VALUE DELIVERED TO MEMBERS.

IMPLEMENTED A NEW PARTNERSHIP MODEL FOCUSED ON ONGOING ENGAGEMENT, STRATEGIC ALIGNMENT AND LONG-TERM PARTNER AND MEMBER SUCCESS.

TOTAL PARTNER ORGANIZATIONS 50 NEW PARTNER ORGANIZATIONS 81% RETENTION RATE

EXPANDED ACCESS THROUGH A DEDICATED SMALL BUSINESS PARTNERSHIP TIER, LOWERING BARRIERS FOR SMALL AND MARGINALIZED BUSINESSES AND WELCOMING FOUR NEW PARTNERS IN ITS FIRST YEAR.

GREW THE PARTNER NETWORK ACROSS NINE COUNTRIES, EXPANDING GLOBAL REACH AND MARKET REPRESENTATION.

LAUNCHED A PARTNER OFFER PORTAL WITHIN THE ONLINE COMMUNITY, ENABLING PARTNERS TO SHARE EXCLUSIVE, VALUE-ADDED OFFERS WHILE GIVING MEMBERS ACCESS TO TAILORED OPPORTUNITIES BEYOND TRADITIONAL PROMOTIONS.

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