MARKETING & COMMUNICATIONS
MEMBER ENGAGEMENT & CONNECTION
ONLINE COMMUNITY A key platform for peer connection and knowledge- sharing across the destination organization industry.
WEBSITE
2,711 10,699 LOGINS
977 POSTS
ACTIVE DISCUSSION THREADS 183
The Destinations International website continues to serve as the central hub supporting all areas of the organization, connecting members, partners and stakeholders to resources, research and programming.
UNIQUE LOGINS
261,085 NEW VISITORS
SOCIAL MEDIA DI’s social media efforts continued to prioritize relevance and quality of engagement, with LinkedIn continuing as the strongest-performing platform for reaching destination professionals and industry leaders.
COUNTRIES WITH MOST VISITS UNITED STATES • CANADA • UNITED KINGDOM • INDIA • IRELAND, PHILIPPINES • MEXICO • NETHERLANDS • AUSTRALIA • GERMANY
275,991 TOTAL VISITORS
LANGUAGES 4
PAGE VIEWS 698,379
73,382 TOTAL ENGAGEMENTS
11.6% ENGAGEMENT RATE (+2% YOY)
LAUNCHED WEBSITE
TRANSLATION IN
ENGAGED SESSIONS 10+ SECONDS 204,221
CANADIAN FRENCH, SPANISH, FRENCH AND GERMAN—EXPANDING GLOBAL ACCESS TO DI RESOURCES AND CONTENT.
51,323 CLICKS
8.1% CLICK RATE (+1.2% YOY)
28
29
Powered by FlippingBook