STRATEGIC ENABLEMENT & ORGANIZATIONAL SUPPORT In addition to channel performance, the Marketing & Communications team advanced several organization-wide initiatives to strengthen infrastructure, insight and impact. • Developed the first comprehensive Marketing & Communications Strategic Plan • Expanded analytics capabilities through the hiring of DI’s first data analyst and implementation of enhanced reporting tools • Advanced global accessibility through website translation efforts • Supported major organizational initiatives including research launches, surveys, events and brand campaigns for all internal departments
470,596 TOTAL OPENS (+19.8% YOY)
5% CLICK RATE (+1% YOY)
E-COMMUNICATIONS Email remains a primary channel for connecting members with timely updates, resources and opportunities across the organization.
53,823 CLICKS (+52.2% YOY)
8,840 TOTAL SUBSCRIBERS
Dublin - Ireland
PAID MEDIA CAMPAIGN HIGHLIGHTS • Delivered the second annual paid media campaign, focused on increasing awareness of Destinations International’s professional development opportunities, including certificate programs, CDME and DMAP, among destination professionals through LinkedIn. • Generated more than 6 million impressions, 1.5 million video views and 14,500+ ad clicks, with video performance exceeding LinkedIn industry benchmarks. • Expanded campaign tactics in 2025 by introducing document ads, driving 468 resource downloads and nearly 8,000 clicks, signaling strong interest in DI’s professional development and research offerings.
EARNED MEDIA & INDUSTRY VISIBILITY Secured nearly 100 media placements across top-tier global, national and industry outlets, reaching audiences with a combined 100+ million monthly unique viewers . Coverage included the Financial Times, Chicago Tribune, CBS Channel 13 (Sacramento), Irish Independent and leading trade publications—amplifying the voice and visibility of destination organizations worldwide.
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