PROFESSIONAL DEVELOPMENT 2025 AT-A-GLANCE
NEW IN 2025 VIRTUAL EDUCATION MICRO-COURSES
The Virtual Educational Micro-Courses deliver flexible, on-demand learning for destination professionals through concise, practical sessions supported by downloadable resources. Designed to fit busy schedules, the series provides focused insights that can be applied immediately across a range of professional needs. SERIES OFFERED: • Technology & Innovation – Emerging tools and AI applications • Leadership – Leadership skills for current and future leaders • Skills – Core professional and workplace competencies • DI Digest – Time-efficient learning drawn from research and thought leadership
The industry’s highest individual educational achievement, preparing senior destination leaders to navigate change through vision, leadership and strategic decision-making. 500+ TOTAL CERTIFICATIONS TO DATE 11 CORE COURSES HOSTED 63 CDME GRADUATES 5 EVENTS HOSTED 6 ELECTIVE COURSES HOSTED 85 NEW CDME CANDIDATES
(BI Sales, BI Services and BI Marketing & Communications)
Provides foundational education in destination marketing and management for professionals new to the industry or seeking to strengthen their understanding of core concepts. 405 INDIVIDUALS EARNED THEIR PDM CERTIFICATE IN 2025 *To support a more global learning experience, the PDM program added Spanish and French Canadian language options.
Designed for entry-to mid-level destination professionals to enhance
In June 2025, the DMAP platform was updated with revised accreditation standards, a streamlined application process and an enhanced user experience, improving navigation, deadline tracking and access to learning resources within the platform.
ONLINE LEARNING CENTER The online learning center provides access to industry updates, webinars and numerous on-demand courses. 33 WEBINARS 18 VIRTUAL ROUNDTABLES
foundational skills in data literacy and key performance metrics to support informed decision-making across sales, services and group marketing. 84 INDIVIDUALS REGISTERED ACROSS THE THREE COURSES IN 2025
152 TOTAL ACCREDITED ORGANIZATIONS
2 FIRST TIME EVENT ATTENDEE ORIENTATIONS
Caters to destination sales and services professionals at all career stages, focusing on how to leverage community infrastructure, economic resources and human, social and cultural assets.
23 EARNING ACCREDITATION WITH DISTINCTION
INDIVIDUALS REGISTERED FOR THE COURSE IN 2025
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38
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