2025 Annual Report: Association

Perast, Montenegro

WORLD TOURISM LEXICON DAY Words that move us – shaping how the world understands and values tourism.

WORLD TOURISM LEXICON DAY (NOVEMBER 2025) The inaugural World Tourism Lexicon Day created a dedicated moment to elevate the role of language in destination advocacy through a virtual takeover and public engagement. The initiative reinforced how shared, evolving language builds trust, aligns the industry’s voice and turns research into narratives that resonate with communities and decision-makers, while also establishing a visible platform to promote the lexicons as a vital, ongoing resource for effective advocacy and communication.

Private Sector Associates of The United States Conference of Mayors

United States Conference of Mayors Business Council 2025 Best Practices Report

Mayors and Businesses Driving Economic Growth

2025

NATIONAL RECOGNITION OF DESTINATION ORGANIZATIONS Destinations International and DestinationEffect.com were featured in the 2025 Mayors and Businesses Driving Economic Growth report published by the United States Conference of Mayors, highlighting the role destination organizations play in advancing local economies and community outcomes. The report was released at the Conference’s Annual Meeting and shared with mayors nationwide.

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