DESTINATION TOOLS
EVENT IMPACT CALCULATOR
WEBSITE IMPACT CALCULATOR
The Event Impact Calculator (EIC) is an industry standard for measuring how events impact a destination. The tool measures the economic value of an event and calculates its return on investment to local taxes. With nearly 400 clients, and two new country models launched in 2025 for South Korea and Saudi Arabia, the EIC is now the global standard for measuring net new money coming to a community because of meetings and events. The tool is utilized by 50% of Destinations International’s membership as well as shared partnerships with IAVM and Sports ETA.
The Website Impact Calculator attributes website traffic to physical visits and takes impact a step further by analyzing the economic impact of those conversions. Built on decades of expertise and leading global economic analysis, this tool measures the economic value of owned destination marketing.
2025 BY-THE-NUMBERS
100 Total subscriptions
2025 BY-THE-NUMBERS
385 Total subscriptions across 14 countries
Subscribers ran 176,774 event impact calculations .
and 47 statewide and 10 provincial models
The DestinationNEXT Futures Study Assessment serves as a tool that helps destination organizations understand their role within their communities while providing practical strategies to navigate change and drive sustainable, long-term success.
78 registrants for 2 focused EIC webinars .
325 Meetings
338 Sports
228 Festivals
45 Local & Public Events
Facilitated 30 threads in dedicated EIC discussion groups in the Online Community.
423 TOTAL ASSESSMENTS COMPLETED TO DATE
16 ASSESSMENTS COMPLETED IN 2025
3 EIC Case Studies
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