The community result are contributions to the community’s overall well-being, economic health and social fabric. This helps the overall situation or condition of the community.
The Community Result
The community result contributes to the overall well-being, economic health and social fabric of the community as well as helps the overall situation or condition of the community. It focuses on the purpose, the organization’s fundamental reason for being and the greater good the organization brings to the community. Years ago, in a speech at the Destinations International Annual Conference, Board Chair Maura Gast said: “If you build a place where people want to visit we will build a place where people want to live and if we build a place where people want to live we will build a place where people want to work and if we build a place where people want to work we will build a place where business has to be and if we build a place where business has to be we’ll be back to building a place that people have to visit it all starts with
the visit and that visit doesn’t happen without us . ”
Destinations International took this sentiment and created the graphic below that explains the work of a destination organization—depicting that through brand management, place stewardship and investment and promotion and sales, a destination organization helps a community build a place where people want to visit, live, work, play and invest. Destinations International handed this graphic to a blue-ribbon research team of Tourism Economics, Longwoods International, Clarity of Place and MMGY
Download Printable Wheel (available in English, French & Spanish) >>
Defining the 21 st Century Destination Organization | 11
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