Conclusion
In the 21 st century, destination organizations are much more than tourism promoters. They serve a community purpose. They are the catalysts of community vitality. Their work supports a virtuous cycle that begins with a visit and culminates in a thriving, vibrant community. As communities move forward, it is imperative that destination organizations continue to support and invest in destination promotion through destination organizations. When they are known entities in the community, valued by the residents and empowered by the civic leadership, their success translates into broader community success by creating places where people want to visit, live, work, play and invest. They do this in a manner that creates a positive tourism experience for both visitors and residents as well as for current and future generations.
Be a catalyst in creating an environment where a community thrives as an ideal place to visit, live, work, play and invest. “
Defining the 21 st Century Destination Organization | 13
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