INDUSTRY BRIEF
This approach focuses on identifying the key civic assets that a destination organization can bring to the table. It focuses on economic development and job creation, increased tax revenue, community development, quality of life, global competitiveness, leveraging for broader goals and constituent support and engagement.
All of these approaches are based on the premise that a destination organization’s purpose is to help the community achieve its goals by leveraging the power of destination promotion.
A destination organization’s purpose is to help its community achieve its goals by promoting the destination. “
6 | Destinations International
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