Core Values
What are the characteristics of a successful destination organization? Identifying these involves understanding that a successful destination organization is built on a foundation of values. These values shape the destination organization
First is passion . Passion is the driving force behind successful destination organizations. It fuels the desire to strengthen the community’s economic position and vitality, providing opportunities for all residents. Passionate professionals promote their destination’s story—its history, culture and community— with authenticity and fervor. The second value is awareness and involves a deep concern and well-informed interest in the history, situation, people and development of the destination. It is critical to foster this awareness within teams and among stakeholders. Understanding and appreciating the unique aspects of the destination helps create marketing strategies that resonate with tourists and locals alike, presenting an accurate and compelling image. The third value is transparency and is about being open and accountable to stakeholders and the public. Proactively sharing information and being open to scrutiny builds trust. Transparent operations ensure that strategies and decisions are understood and supported by the community, fostering a collaborative environment.
and its efforts. Core values are the fundamental beliefs from which an organization operates.
Core values are the fundamental beliefs from which an organization operates. They are important and lasting beliefs or ideals shared and serve as broad guidelines in all situations.
They are important and enduring beliefs or ideals that are shared and serve as broad guidelines in all situations. These values are practical principles that guide daily operations and strategic decisions. By embracing these values, destination organizations can become true catalysts for community vitality. Destinations International has identified nine core values through extensive work with its members.
Defining the 21 st Century Destination Organization | 9
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