Collaboration and Persistence Pay Off Destinations that invest in long-term relationships with planners and stakeholders often see significant returns. Destination organizations that demonstrate persistence, coupled with a commitment to creating exceptional site visits, can overcome initial resistance.
Planners also emphasize the importance of cross-sector collaboration within the destination:
• Unified efforts from CVBs, local businesses and venues create seamless experiences that build trust.
• Planners are more likely to advocate for destinations where they see a strong, welcoming community effort.
What fuels a destination’s reputation for excellence?
Think about a destination’s reputation as a place for group meetings and events. What elements impact their reputation among meeting planners?
12 | DESTINATION REPUTATION & SENTIMENT STUDY
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