Empower Planners to Sell Your Destination Planners are often tasked with persuading boards or decision-makers who hold preconceived notions about a destination. They need the right tools to counter objections and advocate effectively. The most successful strategies include:
• Data and counterevidence: Provide credible information that addresses negative perceptions head-on.
• Peer connections: Enable planners to speak with others who have successfully hosted events in your destination. • Emotional narratives: Showcase how choosing your destination supports social impact, community development, or positive change.
Planners clear that they can only do so much. When destination organizations take the lead in providing actionable resources, the process becomes easier and the destination becomes more likely to succeed.
Think about a destination’s reputation as a place for group meetings and events. What elements impact their reputation among meeting planners? (continued)
14 | DESTINATION REPUTATION & SENTIMENT STUDY
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