KEY FINDINGS
Safety and Politics are Non-Negotiable Safety is a top priority for meeting planners, influencing their decisions in ways that go beyond crime rates. Perception, political climate and policies that affect rights, values or accessibility all play a role in whether a destination is chosen or avoided. In today’s landscape, ensuring a destination feels welcoming and aligned with attendee expectations is just as important as physical safety itself. Trust Is Built Through Transparency and Engagement Meeting planners expect honesty. Destinations that acknowledge their challenges and demonstrate real efforts to address concerns and improve perceptions earn their trust. Transparency about safety, reputation and policy concerns is essential, but actions speak louder than words. Planners value proactive site visits to see destinations firsthand, marketing that reflects genuine progress and data-driven narratives that highlight improvements while keeping challenges in focus. Incentives and Advertising Work, But Not Alone Planners recognize that incentives like cash offers or concessions can influence decisions, but they are not a universal solution. Consistent advertising plays a far greater role in reshaping perceptions, especially for destinations working to overcome past reputation challenges. Strategic storytelling and sustained visibility can be game-changers for destinations looking to shift perception. Collaboration and Persistence Pay Off Destinations that prioritize long-term relationships with planners and stakeholders often see the greatest returns. Success stories within the study show that persistence, paired with exceptional site visits, can turn initial hesitation into lasting partnerships. Planners also highlight the power of cross-sector collaboration, where destination organizations, local businesses and venues work together to create seamless, welcoming experiences. When destinations foster a united front and demonstrate a strong community commitment, planners are far more likely to advocate for them. Empower Planners to Sell Your Destination Planners often face the challenge of trying to persuade boards or decision-makers to overcome preconceived notions about a destination. To advocate effectively, they need the right tools to counter objections. The most effective strategies include data-driven insights to address concerns, peer connections with those who have successfully hosted events and emotional narratives that highlight social impact and community benefits. However, planners can only do so much. When destination organizations take the lead in providing actionable resources, they make the decision process easier and significantly increase their chances of being chosen.
DESTINATIONS INTERNATIONAL | 5
Powered by FlippingBook