Trust Is Built Through Transparency and Engagement Meeting planners demand honesty. Destinations that openly address their challenges and show actionable steps toward resolving perception issues win planners’ trust. Transparency about what’s being done to address safety, reputation or policy concerns is crucial.
Planners value:
• Proactive site visits to asess destinations firsthand.
• Advertising campaigns that reflect a genuine commitment to improvement.
• Evidence-based narratives that highlight progress while acknowledging challenges.
Top Ranked Factors for Overcoming Reputational Issues (% Ranking Each as Top 3 Out of 8 Options)
Offer more cash incentives and/or concessions.
Host an exceptional FAM to give planners firsthand experience in the destination .
58.3%
47.0%
Connect us with other planners who have hosted a meeting there recently for a Q&A.
Present information and sources that combat the destination’s perception issue.
50.3%
44.8%
Key Factors Impacting Meeting Planners Destination Selection Amid Issues
Ranked #1
Ranked #2
Ranked #3
Connect us with other planners who have hosted a meeting in the destination recently for a Q&A
58,3%
Host an exceptional FAM tour to give planners firsthand experience in the destination Present information & sources that combat the destination’s perception issues from the DMO/CVB
50,3%
47,0%
44,8%
Offer more cash incentives/concessions
Offer in-person meetings with my board of directors to help sell the destination to them
36.5%
Offer hotel rebate concessions
23,5%
Develop a marketing plan to improve attendance for the event Highlight destination’s intellectual capital (local business/university resources such as speakers) 0%
21,0%
18,8%
20%
40%
60%
8 | DESTINATION REPUTATION & SENTIMENT STUDY
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