PAGE 22
PART 2 – CREATE YOUR STRATEGY
1. Define your why 2. Build your task force 3. Conduct research 4. Apply your findings
PAGE 28
PART 3 – DIGITAL ACCESSIBILITY
1. Where to start 2. Conduct a website audit 3. Accessible landing pages 4. Accessible videos 5. Audio descriptions 6. Best practice examples
PAGE 38
PART 4 – PR & COMMUNICATIONS
1. Creating content 2. Promoting content 3. FAM Trips
PAGE 44
PART 5 – THE VISITOR EXPERIENCE
1. Visitor center best practices 2. Make it easy for people to find information 3. Train your staff 4. Enable your partners and members 5. Services providers
PAGE 65
PART 6 – RESOURCES
1. Overall resources 2. Parts 1-6 3. Accessible hotel toolkit/shopping list 4. Video pitches from TravelAbility’s INNOVATEable Showcase
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