PART 1
DEFINE YOUR WHY Create your accessibility strategy by first defining your why. Why is accessibility important for your destination and the community you serve? Conduct initial conversations internally, with external stakeholders, and with community groups to shape your vision. Optimally, Defining your why means... • Designate an point person internally as the accessibility A11Y. • Survey industry partners to uncover accessibility features -Adding an accessibility landing page to your website • Determine how accessibility can be embedded into the natural work flow of other departments • Outline measurable objects, goals and milestones • Establish a task force to champion efforts Like any strategic initiative, recognize that your path to accessibility is long-term. Consider how accessibility can be embedded into your existing efforts.
Craig Radford, 360 Direct Access “If you do right by the disability community, we’ll be your biggest supporters. We’ve been in the pit. We know how dark it is, and we don’t want to leave anybody else there.” LIVED EXPERIENCE PERSPECTIVE
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