Accessibility Playbook

The Accessibility Playbook Overview

T he Accessibility Playbook, developed by accessibility efforts. It is an action-oriented guide used to transform visitor experiences, uplift community values, and drive stewardship. Each section is modular, allowing destinations to explore insights, tools, and practical guidance to support any phase of their accessibility journey. Customize the TravelAbility and Destinations International, equips destination organizations in advancing “Welcome Message” and share templates with industry stakeholders to create alignment where it matters most.

Leverage the Playbook’s AI Companion to collaborate across departments. Powered by UnchainedAI, this integrated tool offers unlimited and actionable recommendations to support every function from communication to sales and services. The 2025-2026 addition of the Accessibility Playbook is released during an important milestone for disability rights: the 35th anniversary of the Americans with Disabilities Act (ADA). Signed into law on July 26, 1990, the ADA prohibits discrimination against people with disabilities. The ADA was enacted after decades of advocacy for equal rights. From the Capitol Crawl, where disabled activists famously left their wheelchairs and crawled up the steps of the U.S. Capitol, to cross-country advocacy campaigns, the fight for the ADA laid the groundwork for important progress. Now, many once contested features like ramps, curb cuts, and Braille signage have become standard in public spaces. Its impact has since influenced disability rights worldwide. Accessibility is deeply personal. What makes a space accessible for one person may not work for another. The Accessibility Playbook is meant to celebrate the legacy of the ADA, and of other worldwide efforts, by building on these foundations. By utilizing the Playbook, destinations can embed disability rights deeply into their offerings and strategies, making travel experiences welcoming and accessible to all.