USING AI TO STRENGTHEN ADVOCACY MESSAGING
TURN YOUR MESSAGING INTO AUDIENCE-RELEVANT COMMUNICATIONS AI can help destination organizations develop and adapt advocacy communications more efficiently. When paired with DI’s Tourism and Social Impact Lexicons, it can support clearer, more consistent messaging across different audiences and channels.
FIVE ELEMENTS OF AN EFFECTIVE AI PROMPT
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Audience Who are you communicating with?
Objective What do you want your audience to understand or do?
Evidence What verified facts, local statistics or examples
Language Which relevant Tourism or Social Impact Lexicon terms should be incorporated?
Format What type of
content do you need, and what tone and length are appropriate?
should support the message?
SAMPLE PROMPT “Draft a 150-word LinkedIn post for local elected officials explaining how destination promotion supports our community’s economic vitality. Use the verified local data provided and incorporate relevant terms from DI’s Tourism Lexicon naturally. Emphasize community outcomes rather than visitor volume. Use a professional, accessible tone and do not invent statistics or unsupported claims.” BEFORE YOU PUBLISH Always verify AI-generated claims, review the language for local relevance and accuracy, and ensure the final content reflects your organization’s voice and policies.
EXPLORE ADDITIONAL RESOURCES • Using Tourism and Social Impact Lexicons with Large Language Models
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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