BUILDING ADVOCACY CLOUT THROUGH SOCIAL MEDIA
BUILD CREDIBILITY. STRENGTHEN RELATIONSHIPS. INSPIRE ACTION. Effective advocacy is about more than visibility. It’s about building the credibility, trust and relationships that help destination organizations influence conversations and mobilize support. Social media provides an opportunity to connect destination promotion to community priorities, demonstrate tangible impact and amplify the voices of trusted local partners.
FIVE STEPS TO STRONGER ADVOCACY CONTENT
Name the Need Start with an issue, challenge or opportunity that matters to residents or community stakeholders. State the Value Explain how destination promotion contributes to that priority and why it matters beyond tourism. Show the Proof Support your message with a credible local fact, community example or measurable outcome.
Credit the Voice Highlight the residents, businesses or community partners closest to the story.
Ask for Action Encourage a meaningful next step, whether that’s sharing information, joining a conversation, attending a meeting or supporting an initiative.
CHANNEL
ADVOCACY OPPORTUNITY
Build credibility with elected officials, business leaders and community stakeholders through evidence-based storytelling and partner engagement. Make complex issues easier to understand through explainers, interviews and community-impact stories. Humanize advocacy by showcasing residents, local businesses, partnerships an visible community outcomes.
YouTube
REMEMBER Advocacy clout grows when credible messages are reinforced by trusted voices, supported by evidence and shared consistently over time. EXPLORE ADDITIONAL RESOURCES • Building Advocacy Clout Presentation • Watch Earning Advocacy Clout presentation from Virtual Advocacy Day
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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