DEFINING ADVOCACY WHAT IS ADVOCACY?
Destinations International defines advocacy as:
“The intentional practice of positioning destination organizations as essential leaders in advancing community vitality and growth.”
Advocacy extends well beyond lobbying. It is expressed through leadership, accountability and measurable impact that affirm the indispensable role of destination development and promotion.
DESTINATION ADVOCATES: Demonstrate value
Strengthen trust Shape narratives Mobilize leadership Achieve impact
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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