CORE ADVOCACY NARRATIVE THE DESTINATION ORGANIZATION STORY Communities today face increasing pressure to compete for: • Talent and workforce • Investment
• Events and visitation • Economic opportunity • Public trust and sustainable funding • Positive reputation and visibility
Destination organizations help communities compete and thrive by: • Driving economic activity and local investment • Supporting local businesses and workforce opportunities • Strengthening community reputation and visibility
• Aligning tourism with resident priorities and quality of life • Convening stakeholders around shared community goals • Supporting long-term community vitality and resilience
Destination promotion is more than attracting visitors. It is an investment in local economies, stronger communities and long-term community vitality.
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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