AUDIENCE MESSAGING Effective advocacy starts with understanding your audience.
While the core story of destination organizations remains consistent, the messages that resonate most will vary depending on who you’re speaking with. Use the guidance below to tailor your conversations, emphasize what matters most to each audience and communicate your organization’s value with clarity and confidence.
For Elected Officials Destination organizations help generate economic activity, support workforce development and strengthen community competitiveness while maximizing public investment responsibly. For Residents Tourism supports the places where people live, work and gather – from restaurants and cultural assets to infrastructure and local jobs.
For Boards & Stakeholders Advocacy protects funding, strengthens trust and positions destination organizations as essential community leaders.
For Media Destination organizations are evolving beyond promotion alone to become strategic partners in economic development and community vitality.
MAKE THE MESSAGE RELEVANT Start with what matters to your audience, connect that priority to your organization’s work and reinforce the message with a credible local example or proof point. The core message should remain consistent, but the language, emphasis and supporting evidence should reflect the audience you are trying to reach.
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
6
Powered by FlippingBook