SAMPLE ADVOCACY STATEMENTS Use these statements as starting points for your own advocacy communications. Adapt the language to your audience and strengthen the message with local data, community partnerships or real-world examples that demonstrate your organization’s impact.
• Advocacy is no longer optional – it’s essential. • Advocacy protects funding, trust and community value. • The future of destination organizations depends on advocacy leadership. • Tourism matters because communities matter.
Industry Statements
• Strong destinations support strong communities. • Tourism supports local jobs, businesses and public services. • Destination organizations strengthen community reputation and competitiveness. • Behind every thriving destination is a community working together.
Community Impact Statements
• Advocacy is leadership in action. • Destination organizations are catalysts for economic vitality and community well-being. • Advocacy helps communities shape their future with intention. • Destination organizations help communities thrive.
Leadership Statements
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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