PUTTING THE GUIDE TO WORK FROM SHARED MESSAGING TO MEANINGFUL ACTION Effective advocacy requires more than the right message. It requires knowing how to adapt that message, communicate it consistently and build trust with the audiences who matter most. This guide provides a foundation for communicating the value of destination promotion. The following sections offer practical ways to put that messaging into action. APPLY THE LEXICONS Use DI’s Tourism and Social Impact Lexicons to connect destination promotion to the priorities and values of different audiences through research-informed language. LEVERAGE AI Use AI tools alongside the lexicons to develop and adapt clear, consistent advocacy messaging for stakeholder communications, presentations, social media and more. BUILD ADVOCACY CLOUT Strengthen your organization’s credibility and influence through social media, community storytelling and the voices of trusted partners. TURN MESSAGING INTO IMPACT Whether you’re engaging elected officials, communicating with residents or equipping your board and partners, the goal remains the same: help people understand why destination promotion matters to their communities and inspire them to take action.
DESTINATIONS INTERNATIONAL ADVOCACY MESSAGING GUIDE
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