Accessibility Playbook

Contents

PART 1 INTRODUCTION . . . .... PAGE XX 1. Welcome Message to Industry Stakeholders 2. Four Common Disabilities 3. Communication Guidance PART 2 THE BUSINESS CASE . . . . PAGE XX 1. Why Accessible Travel Matters 2. Overview of the Disability Traveler Market 3. Understanding Accessibility Standards and Legislation PART 3 THE AGING TRAVELER . . PAGE XX 1. Aging into Disability 2. Aging Travelers Want to Travel More 3. Welcoming the Aging Traveler PART 4 THE ACCESSIBLE TRAVELER JOURNEY . . . . PAGE XX 1. Before the Journey • The Power of Accessible Information

PART 5 CREATE YOUR STRATEGY . . . . . . ....... PAGE XX 1. Define Your Why 2. Partner with Experts and Community Members 3. Execute Goals and Strategies 4. Train Your Staff 5. Strategies in Action PART 6 EXPLORE FURTHER . . ... PAGE XX 1. TravelAbility Programs and Initiatives 2. Destinations International Resources

• Representation Matters 2. Destination Experiences • Airports and Transportation • Hotels • Meetings and Events • Attractions, Restaurants, and Outdoor Experiences